build

with Brandey

Align. Shift. Succeed.

For founders Who desire…

  • Attracting aligned prospects who become long-term customers

  • Crafting a sales strategy that creates momentum while staying steadfast on your long-term vision

  • Mastering the skills to move past stagnant sales processes and close with confidence

  • Establishing strong foundations for sustainable, scalable growth

Does this sound familiar?

  • Lacking a defined or aligned ideal customer profile (ICP) and target market.

  • Unsure if your messaging is landing, USP feels vague or unconvincing making the value of your product misunderstood.

  • Feeling stuck with unpredictable momentum in sales, putting you under pressure.

  • Struggling to create urgency or communicate action-inspiring value, having prospects stay prospects.

  • Unsure how to lead prospects through the sales process with authority and confidence, feeling like they’re in control instead of you.

  • Feeling like you’re stuck in a loop with your current processes. They’ve gotten you this far, however, are not scalable or congruently aligned with your vision.

What if you could have…

  • A clear, hyper relevant ICP and market positioning that resonates deeply and sets you at an advantage.

  • Messaging that sparks urgency, inspires action, and drives seamless conversions, gaining more customers.

  • A sales process that feels natural, repeatable, and puts you in control, equipped with the skills to navigate obstacles and overcome objections with confidence.

  • The confidence and strategy to lead, guide, and close deals with ease leading to faster sales cycles and you being in the drivers seat.

  • A scalable foundation that supports long-term growth and is effortlessly aligned with your vision, without the guesswork leaving you more time for critical tasks.

You don’t need another quick fix. You need a strategy that works, a process you trust, and the confidence to own your sales. With this, you’ll reclaim the headspace to be the visionary again, focus on high-impact strategy instead of daily fires, and move forward with fresh clarity. That’s what we build together.

HOW?

Dive into the current status quo and build a holistic strategy and foundation based on your Ideal Customer Profile (ICP) and sales goals.

Your ICP is the foundation of everything—your messaging, sales, and growth. Without a deep understanding of your ICP and Buyer Personas, even the best tools and systems won’t make a difference on your…

Build a foundation and ultimate sales strategy to go from feeling ‘stuck’ to creating momentum, results, and the confidence and clarity leading to your peace of mind.

Choose a tailored investment that aligns with your needs to bring you to the next level.

Refine & Discover 

 Gain clarity and confidence by defining your Ideal Customer Profile (ICP) and aligning your sales strategy to attract the right customers. Perfect for those needing focus, market direction, and a winning approach. 

  • We’ll work together to:

    • Analyze your current target audience and sales efforts to uncover gaps and opportunities.

    • Develop a clear, testable hypothesis for your ideal customer profile (ICP).

    • Build hyper-specific ICP and Buyer Personas that becomes the foundation for all messaging, strategy, and success

    • Build a practical and actionable strategy with focused messaging and iterative steps to align your vision with market demand.

  • By the end of our work together, you’ll have:

    • A precise ICP and Buyer Persona(s) that makes outreach more effective and relevant.

    • A tailored action plan and replicable framework with the clarity and confidence to test and refine your approach.

    • The foundational tools to confidently attract and convert the right clients for sustainable growth.

    Ready to refine your focus and discover your ideal clients?

  • Timeline: 1 Month

    • 1 × 8 hr Deep dive workshop

    • 2 × 1 hr Integration coaching calls

build & boost

Strengthen your sales foundation, refine your messaging, and deeply understand your ideal customers. Develop actionable strategies that create real momentum with prospects and clients.

  • We’ll work together to:

    • Refine and define your ICP and messaging, ensuring alignment and motivation with your ideal customers.

    • Master essential sales skills to confidently book more meetings, lead sales calls with authority, and overcome objections.

    • Develop strategies to create urgency, gain commitment, and turn prospects into customers faster.

  • By the end of our work together, you’ll:

    1. Confidently attract and engage high-quality leads with messaging that speaks directly to their needs and aligns with your startup’s vision.

    2. Master sales conversations, booking more meetings with the right prospects and leading calls with authority and clarity.

    3. Accelerate your sales cycle, creating urgency, overcoming objections effectively, and turning prospects into loyal, paying customers.

  • Timeline: 3 Months

    • 1 × 4 hr Transformational workshop

    • Weekly 1 × 1 hr coaching sessions (total: 12 hrs)

    • Support on deliverables, copy writing, and feedback via email

Optimize your sales, marketing, and mindset by identifying roadblocks and refining your processes. Together, we’ll realign your customer acquisition and sales strategies with your goals—ensuring lasting impact through ongoing coaching and iteration.

align & elevate

  • We’ll collaborate to:

    1. Deeply analyze and elevate your Ideal Customer Profile (ICP) and messaging, ensuring they resonate with precision, reflect your unique value, and foster authentic connections with your highest-value clients.

    2. Cultivate advanced sales mastery to effortlessly guide prospects through a seamless journey—leading with authority, overcoming objections with empathy, and building trust at every touchpoint.

    3. Design and implement bespoke strategies that create meaningful urgency, inspire commitment, and accelerate conversion cycles, turning your most ambitious goals into reality.

  • By the end of our work together, you’ll:

    1. Attract and connect with your most valuable customers, armed with crystal-clear messaging and a deeply refined ICP that resonates and drives action.

    2. Close high-value deals with confidence, leveraging elevated sales skills and strategies that build trust, overcome objections, and inspire commitment.

    3. Achieve faster, more sustainable growth, supported by tailored frameworks that create urgency, shorten sales cycles, and align your business with your boldest vision.

  • Timeline: 4 Months

    • 1 × 4 hr Transformational Workshop

    • Weekly 1 × 1hr coaching Calls (total: 16 hrs)

    • Monthly 1 × 1hr pipeline review calls (total: 4 hrs)

    • Ongoing feedback on deliverables, copy writing, sales process and deals

Each solution is designed and tailored to your specific needs and priorities. The goal is to equip you with the strong foundations and frameworks that set you up for consistent success.

Are you ready?

Your future customers are waiting for you... Start now.

What did previous Clients value?

Gion Margadant & Denis Müller, Synerma

“Brandey’s coaching style is both inspirational and informational”

Rayan Ayari, Raiis

“Brandey provides strategic value through her experiential knowledge that can only be outperformed by her intuitive direction.”

Denis Müller, Synerma

“Her expertise in customer acquisition was invaluable. I’d recommend Brandey’s coaching to companies that have a good product/service but lack the talent to market it. We learnt how to create a systematic process and how to present ourselves to customers”

Are you ready to align, shift, and succeed?

Frequently Asked Questions

  • The first call is completely non-committal. It’s a conversation to understand your biggest challenges, explore whether we’re a fit, and see if I can provide value based on where you are in your business. There’s no hard sell—just clarity on what you need and how I might help.

  • That’s great! If you already have an Ideal Customer Profile, we’ll refine it further to ensure it’s precise, actionable, and aligned with your sales strategy. Many founders think they have a clear ICP but struggle with customer fit, positioning, or sales execution. We’ll assess what’s working, what’s not, and optimize from there.

  • Both. If you're an early-stage founder still figuring out your ICP and sales motion, we'll build from the ground up. If you're scaling and struggling with misalignment, inconsistent sales, or unpredictable growth, we’ll refine and optimize your strategies for sustainable success.

  • Accelerators provide great resources, but they often focus broadly on growth, funding, and general strategy. My work is more hands-on, helping you deeply refine your ICP and sales strategy so you can execute with clarity and confidence. If you're in an accelerator, this can complement that experience by making your sales efforts more precise and effective while having a hands-on ally to focus soley on your business.

  • Pricing is discussed transparently once we’ve identified what you need. The first call is about understanding your challenges—only if it feels like a good fit do we talk about working together, including pricing and structure. No pressure, no surprises.

  • If you’re feeling stuck in uncertainty, misaligned processes, or inconsistent sales, and you’re ready to take control of your growth, this is for you. Whether you're refining your ICP, optimizing your sales strategy, or overcoming growth barriers, the goal is to help you gain clarity, confidence, and sustainable momentum.

  • That’s exactly why I’m here. Many founders know they need to refine their ICP and sales strategy but feel overwhelmed by the process. We’ll start by identifying where you are, what’s working, and where you need clarity. From there, we build a structured approach to help you move forward with confidence.

  • It depends on your current stage, challenges, and how quickly you implement changes. Some founders gain immediate clarity from the first sessions and start seeing improvements in their sales conversations right away. For others, refining their ICP and aligning their sales strategy takes a few weeks of iteration. The goal is always sustainable, long-term success—not just quick fixes.

  • I don’t execute for you, but I equip you with the strategy, frameworks, and guidance to execute effectively on your own. My role is to coach you through the implementation—whether that’s refining your sales scripts, structuring your outreach, or testing new ICP hypotheses—so you have the confidence and skills to put it into action successfully.

  • Indirectly, yes. Investors look for strong customer traction, predictable sales, and a clear understanding of your market. Refining your ICP and sales strategy not only helps you generate revenue but also strengthens your pitch and credibility with investors.

  • The first call is already designed to help you get clarity without commitment. If you want to continue after that, we’ll discuss what makes the most sense for your situation, whether that’s a one-time deep dive (Refine & Discover) or ongoing support (Build & Boost, Align & Elevate).