ICP and Sales Foundations Expert |Startup Coach |Public Speaker

Empowering startup founders to refine their customer focus and sales strategy to attract the right customers, overcome growth barriers, and scale revenue sustainably - all while staying true to their vision.

Speaks about: Ideal Customer Profile (ICP), Effective sales conversations, How to Speak Your Customers Language, Converting Prospects to Customers

• 7+ years working for and with Startups, focusing on customers from small businesses, startups, to global enterprises

• Mentored startups on sales foundations, branding, and customer acquisition by leading over 50+ clients in 1:1 coaching & group coaching

• Experienced in B2B SaaS and MedTech/Health Tech

• Keynote speaker for accelerators such as ETH Venturelab’s Venture Challenge, START, AI Campus Berlin, Rootcamp

• BSc. (Hons) in Life Sciences/Pre-Medical Sciences

• Certificate in Entrepreneurship and Innovation

• Sucker for travelling, any sport that involves water, and film photography

My goal is to equip you with lasting skills and frameworks so you can continue to grow and succeed long after our work together. I focus on building long-term relationships, not repeat clients.

As a firm believer that everything is figure-outable, consider me your partner for opening up possibilities with strategy and effective communication