The first call is completely non-committal. It’s a conversation to understand your biggest challenges, explore whether we’re a fit, and see if I can provide value based on where you are in your business. There’s no hard sell—just clarity on what you need and how I might help.

That’s great! If you already have an Ideal Customer Profile, we’ll refine it further to ensure it’s precise, actionable, and aligned with your sales strategy. Many founders think they have a clear ICP but struggle with customer fit, positioning, or sales execution. We’ll assess what’s working, what’s not, and optimize from there.

Both. If you're an early-stage founder still figuring out your ICP and sales motion, we'll build from the ground up. If you're scaling and struggling with misalignment, inconsistent sales, or unpredictable growth, we’ll refine and optimize your strategies for sustainable success.

Accelerators provide great resources, but they often focus broadly on growth, funding, and general strategy. My work is more hands-on, helping you deeply refine your ICP and sales strategy so you can execute with clarity and confidence. If you're in an accelerator, this can complement that experience by making your sales efforts more precise and effective while having a hands-on ally to focus soley on your business.

Pricing is discussed transparently once we’ve identified what you need. The first call is about understanding your challenges—only if it feels like a good fit do we talk about working together, including pricing and structure. No pressure, no surprises.

If you’re feeling stuck in uncertainty, misaligned processes, or inconsistent sales, and you’re ready to take control of your growth, this is for you. Whether you're refining your ICP, optimizing your sales strategy, or overcoming growth barriers, the goal is to help you gain clarity, confidence, and sustainable momentum.

That’s exactly why I’m here. Many founders know they need to refine their ICP and sales strategy but feel overwhelmed by the process. We’ll start by identifying where you are, what’s working, and where you need clarity. From there, we build a structured approach to help you move forward with confidence.

It depends on your current stage, challenges, and how quickly you implement changes. Some founders gain immediate clarity from the first sessions and start seeing improvements in their sales conversations right away. For others, refining their ICP and aligning their sales strategy takes a few weeks of iteration. The goal is always sustainable, long-term success—not just quick fixes.

I don’t execute for you, but I equip you with the strategy, frameworks, and guidance to execute effectively on your own. My role is to coach you through the implementation—whether that’s refining your sales scripts, structuring your outreach, or testing new ICP hypotheses—so you have the confidence and skills to put it into action successfully.

Indirectly, yes. Investors look for strong customer traction, predictable sales, and a clear understanding of your market. Refining your ICP and sales strategy not only helps you generate revenue but also strengthens your pitch and credibility with investors.

The first call is already designed to help you get clarity without commitment. If you want to continue after that, we’ll discuss what makes the most sense for your situation, whether that’s a one-time deep dive (Refine & Discover) or ongoing support (Build & Boost, Align & Elevate).